Chocapic - Interactive game with webcam

Chocapic, the chocolate cereal from Nestlé, is promoting its sponsorship of the new movie “Arthur and the revenge of Maltazard” with an Augmented Reality application that turns the package into a gameconsole. The online ad has a teaser game that can be played with or without a webcam.

For more information on this tasty campaign and to see a demo of the augmented reality experience, visit: http://www.youtube.com/watch?v=TzCMAgVrPFc