Research

Campaign Builds Relationships via 4-stage competition in 13 countries

Read how the Lean Mean Fighting Machine developed the Last Call Campaign for Samsung, which used rich media to drive a social campaign centered around an international dance competition.

Questus switched to Eyeblaster and is using its Smart Versioning solution to create, serve and measure all dynamic content and ads for Suzuki motorcycle and ATV race teams.

By building a shell template with editable areas enabled by Smart Versioning, the creative agency was able to have the adtested and approved before even being briefed on the campaign specifics.

In order to help advertisers and agencies understand how to get the most out of their holiday campaigns, Eyeblaster Research analyzed online holiday shopping trends.

Adding video to your online campaign can significantly improve your marketing results. What makes online video advertising so successful? What can make your video campaign even better?

This Research Note by Eyeblaster suggests that CPC payment schemes are not only impaired because of inequitable allocation of incentive and risk, but also that the spread of CPC may curtail the growth of the display advertising industry.

In addition to a comprehensive set of benchmarks tables, summarizing the industry’s performance in five markets and nine countries, this edition of the Global Benchmark Report offers an in-depth dive into the numbers.

The Barclaycard waterslide campaign challenged financial advertising conventions, targeting a younger, more tech and marketing savvy audience.

On a quest for a stronger, full service ad serving platform to support the Freight Rail Works Campaign for The American Association of Railroads, Ogilvy Public Relations Worldwide decided to uncouple themselves from Microsoft's Atlas and hitch themselves to Eyeblaster.

Who doesn’t remember holding one’s breath while peeling off a lottery scratch card to find the prize concealed underneath the cover? No matter how negligible the chances for winning are, people are thrilled just by the action of peeling. No wonder lottery marketers all over the world have seized on people’s curiosity to reveal hidden content and obtain instant gratification. Peel Back banners leverage the same natural human tendencies to increase emotional engagement with ads.

In order to expand distribution of the traditional paper catalogue for the very popular El Corte Ingles department store in Spain, the company decided that Christmas was the time to increase its digital presence as part of its overall marketing strategy. They turned to Eyeblaster and Media Contacts to develop a revolutionary catalogue in banner.

Mediacom utilized Eyeblaster Analytics to dissect the successful FIFA '09 Campaign. FIFA '09 increased market share from 60-75%.

Eyeblaster and TNS interviewed 400 marketing executives worldwide. The survey results are compiled in The Digital Horizon: A Chasm between Expectation & Execution.

Eyeblaster used isolated data from a sample size of 42 billion rich media impressions spanning across all formats and global regions, analyzing Dwell Time, a metric that measures engagement as the average time consumers intentionally spend with online ads.

ReelzChannel used Smart Versioning by Eyeblaster to raise Dwell Rate.

With its newly designed logo in hand, Pepsi rode the tsunami that is the Obama revolution. And like Obama, Pepsi has chosen the same communication channels to engage the elusive Millennials in an open letter to the new president via its “Dear Mr.President” campaign. The result was a direct line to the Oval Office and a brand introduction like no other.

2-3 Minutes of Dwell Time: The Power of Online Branding

Given the accountability and measurability of online media, what measures can we take in order to maximize conversions at zero or minimum cost? This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.

Direct reponse conversions a testament to consumer acceptance of data capture.

Dwell Time is Eyeblaster’s unique metric that measures user engagement with large branding campaigns without relying on clicks and constant mouse activity. It’s the rich media metric that allows for the best comparison across various formats and creative implementations.

If you ever ran advertising campaigns across different channels (TV, print, online, mobile etc) then you probably wanted to analyze them together and really understand how the different channels impact each other. But our guess is you weren’t able to do so. We’re happy to announce that those days are gone. Today you can make a first step towards that goal by holistically analyzing your search and display campaigns. Curious to know what and how? Then read on…

The Revels confectionery brand owned by Masterfoods has been a popular choice for chocolate lovers for many years, and for this campaign, Masterfoods wanted to play on the idea that everyone has an opinion on their favourite/least favourite flavour, among the six on offer in every pack.

The Eyeblaster Analytics Bulletin was designed to analyze the sometimes overwhelming data deluge to provide you with the exact knowledge you need, based on worldwide standards, to maximize the effectiveness and reach of your advertising campaigns.

This holiday season, ensure powerful ROI for all your digital advertising with the latest Eyeblaster Analytics Bulletin.

There's more to successful branding campaigns than the click. Click-through rates are often misleading and an incomplete measurement of brand awareness. So you're running a branding campaign. How do you measure engagement?

Eyeblaster designs all its tools to work the way you work. Workshop is no exception. From the familiar confines of Flash you can build, preview, QA, share and upload your ads – while seamlessly collaborating with any number of team members or freelancers. There is no coding, no fretting over technology, and no login or password sharing! Workshop gives you the POWER, CONTROL and FREEDOM to do what you do best: Chase Your Muse!

Our Branding the Holidays webinar looked at industry trends & best practices, successfully running cross-channel campaigns and everything you need to know about the season's new performance metrics - all wrapped up with a nice little bow.

This document outlines a number of demonstrated tips and best practices in the field of online video advertising. It’s structured to zero-in on two issues most pressing to creative agencies: Production Issues in online video advertising and Creative Issues in online video advertising. Our hope is that this white paper will help streamline the process of building web video, and will offer useful tips and insights for the entire process, from conception to execution.

35,000 people registered their email addresses in a single day!

4 Strategic Steps; 20 days; 7 million viewers

Eyeblaster’s behavioral sequencing demonstrates cumulative harms of smoking.

You have one of the most powerful engagement tools in the history of the medium at your fingertips:the opportunity to communicate with your consumer and elicit immediate, direct response. So you’re running a direct response campaign. What should you try?

The focus of this paper is the role of data collection and analysis in the lifecycle of online advertising campaigns, and how data can help define success and push it to higher levels. For the sake of scope, let’s assume that all your campaigns have a great media plan and creative concept. This document is about maximizing data driven success.

An Eyeblaster study shows how advances in campaign analytics grants fresh insights into elusive conversion trends, and the effect of rich media on them. The study found that consistent investment in Rich Media was highly effective in driving conversions – that is, turning views into purchases or other desired calls for action.