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	<title>MediaMind Creative Zone - Blog &#187; digital advertising</title>
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		<title>The best in Digital Advertising 2008</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2008/11/14/the-best-in-digital-advertising-2008/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2008/11/14/the-best-in-digital-advertising-2008/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 11:22:49 +0000</pubDate>
		<dc:creator>Dean Donaldson</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[cross-channel communication]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Eyeblaster Awards]]></category>
		<category><![CDATA[rich media]]></category>

		<guid isPermaLink="false">http://creativezone.eyeblaster.com/Blog/index.php/2008/11/14/the-best-in-digital-advertising-2008/</guid>
		<description><![CDATA[As the world watched in eager anticipation of change-afoot following the recent US Presidential election, I personally was waiting with baited breath for the results of the Eyeblaster Awards 2008. With all eyes being on the US, New York has not failed to deliver another card up its sleeve and has truly celebrated the very best [...]]]></description>
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		<title>Measuring display advert effectiveness through search</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2008/09/30/measuring-display-advert-effectiveness-through-search/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2008/09/30/measuring-display-advert-effectiveness-through-search/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 10:26:35 +0000</pubDate>
		<dc:creator>Dean Donaldson</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[advertising 2.0]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[display adverts]]></category>
		<category><![CDATA[Eyeblaster]]></category>
		<category><![CDATA[rich media]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://creativezone.eyeblaster.com/Blog/index.php/2008/09/30/measuring-display-advert-effectiveness-through-search/</guid>
		<description><![CDATA[Eyeblaster has now officially released its Channel Connect for Search. See Press Release. For me personally, this is one of the most key developments in online advertising, notably because rather than fighting a declining click-rate, it addresses real consumer behaviour as opposed to assumed behaviour. It gives agencies and advertisers confidence in measuring the effects [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Ode to Online Sarcasm</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2008/08/19/ode-to-online-sarcasm/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2008/08/19/ode-to-online-sarcasm/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 09:55:45 +0000</pubDate>
		<dc:creator>Dean Donaldson</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[gif]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[rich media]]></category>

		<guid isPermaLink="false">http://creativezone.eyeblaster.com/Blog/index.php/2008/08/19/ode-to-online-sarcasm/</guid>
		<description><![CDATA[A digital evangelist friend of mine, just alerted me to an article that popped into his inbox this morning and knew I would appreciate it: The Most Sarcastic Column You Will Ever Read. Hey, it’s pure classic. One of the best articles online I have read recently and I sheer loved it… and agreed with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>UK online advertising outpaces TV advertising</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2008/08/15/uk-online-advertising-outpaces-tv-advertising/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2008/08/15/uk-online-advertising-outpaces-tv-advertising/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 14:33:44 +0000</pubDate>
		<dc:creator>Dean Donaldson</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[ofcom]]></category>
		<category><![CDATA[online advertsing]]></category>
		<category><![CDATA[TV advertising]]></category>
		<category><![CDATA[WebTV]]></category>

		<guid isPermaLink="false">http://creativezone.eyeblaster.com/Blog/index.php/2008/08/15/uk-online-advertising-outpaces-tv-advertising/</guid>
		<description><![CDATA[In a key milestone for the digital industry, Ofcom UK Communications Market Review 2008, has just revealed that online advertising spend has finally outpaced advertising on mainstream TV. A whopping growth of 40 percent sees £2.8 billion in spend online against £2.4 billion of the combined revenues of ITV1, Channel 4, S4C and Five as [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google sees ad sense by approving Eyeblaster</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2008/05/19/google-sees-ad-sense/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2008/05/19/google-sees-ad-sense/#comments</comments>
		<pubDate>Mon, 19 May 2008 13:30:29 +0000</pubDate>
		<dc:creator>Dean Donaldson</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[ad serving]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[doubleclick]]></category>
		<category><![CDATA[Eyeblaster]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://creativezone.eyeblaster.com/Blog/?p=53</guid>
		<description><![CDATA[From garage start-up to global brand, the now monolith of Internet dominance is no stranger to scrutiny, and none more so then since acquiring leading ad serving company Doubleclick last year for $3.1Bn. The tactical move was to seek to control the lion’s share of online display as well as search advertising in order to [...]]]></description>
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		<slash:comments>1</slash:comments>
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