Eyeblaster CEO and Co-Founder Gal Trifon was recently interviewed by Laurie Sullivan in OMMA Magazine. He describes the significant investment made to develop MediaMind by Eyeblaster and bring it to market. Click here to read the full interview in MediaPost.
The AMP Energy Rock Off! concert, the culmination of a rock band contest designed to engage consumers 18 to 25 with the beverage, was held on June 20, 2009 in Toronto and simultaneously streamed on Facebook – http://www.facebook.com/AMPenergycanada . The winning band – GSpot Boyz from York University -was awarded $100,000.
OMD Canada planned and executed the media for the entire campaign, BBDO/Proximity developed the stand-out creative, and Eyeblaster was chosen to power the Facebook streaming for the finale.
Prior to the concert, the AMP Your Game National Gaming Tour travelled to 39 college and university campuses across Canada from February to April auditioning talented gamers in a national Rock Band 2TM contest. At each campus, a winning band was declared and moved onto the semi-finals on the AMP ENERGY Canada Facebook page. Each performance video was posted for one week and the bands solicited votes for their video.
The campaign resulted in more than 15,600 Facebook fans for the brand, nearly 257,000 visits to its Facebook page, and more than 61,000 votes. The tour, which also included opportunities to play other video games and product sampling, generated over 151,000 AMP beverage trials. And the average time spent viewing the stream during the event was 567 seconds (approx. 9½ minutes!).
The ability to do a live stream on a social site such as Facebook enables consumers to “attend” events they might otherwise miss, in an environment in which they’re comfortable, and obviously magnifies the reach of a sponsored event far beyond what has been possible in the past.
