Andrew Bloom, VP strategic business business development at MediaMind was recently interviewed at the Festival of Media about the new EU Cookie Directive, trust, data, relevancy, demand side platforms and social media….
Congratulations to Tonia Perretta, code Director, worldwide at Initiative in the UK for winning MediaMind’s Digital Experience Day contest! The grand prize is 2 round the world airline tickets and Tonia has already started packing!
In response to the news of her big win, Tonia said, ““Wow! I haven’t won a contest since I was 5 years 
old! Thanks MediaMind for an amazing Christmas present. I really enjoyed the Digital Experience Day in London, and winning the DED contest makes it more than memorable! Bettina Sherick’s presentation from 20th Century Fox was a highlight of the day for me and there is no doubt that I will remember what SMART Advertising is all about. I’ll do my best to make it back from my travels for DED 2011.“
The DED contest challenged participants to unscramble clues scattered throughout MediaMind’s web properties – from mediamind.com to MediaMindTube to Facebook.
For those who missed this year’s Digital Experience Days, highlights are now available on Blip.TV for your viewing pleasure while Tonia is travelling the world. Thanks to all who entered!
Dean Donaldson, Global Director of Media Innovation at MediaMind, was recently interviewed at the iMedia Agency Summit in Phoenix following his spotlight presentation.
Dean discusses finding smarter ways to pull data together to provide a better understanding of what consumers are saying, how they are interacting with brands, and how these shifts should inform ongoing media strategies. Click here for the full story at iMedia or view the video right here.
Ross McNab, director of business development at MediaMind, shows how to court the consumer with display advertising, and why this is what everyone should be doing.
This post originally appeared on the Strategy Web blog. Thanks to Martin Meyer-Gossner for letting the Creative Zone republish it here for our readers.
The main message of the dmexco 2010 can be concluded as follows…
Marketers have to face the fast dynamics of a changing advertising industry. The new topics they will be tackling in the future are predictive behavioral targeting, multiscreen targeting, augmented reality as well as mobile device advertising and … of course Social Media.
Facing the social web challenge, this means marketers have to look for conversation with their clients, whilst still being authentic, honest, human, friendly, open, conversational, responsive. Business relevant topics are not meant to cross their minds such as contact management and generation, quantitative ROI measurement or sales-driven aspects – and I am not even talking of lead nurturing. At least from a social media user-perspective…
Respect to all marketeers who can make this challenge happen in the future!
My flashback…?
Doing the co-moderation of the conference program was a very exciting and interesting job. It gave me the opportunity to talk to great marketers (Sidney Mock, Spil Games and Manish Mehta, Dell Inc.), real thought-leaders of the Internet industry (Russell Buckley, AdMob Inc. and Tom Bedecarrè, AKQA) and just fabulous web personalities (Harry Huj, Pepsico Investment and Dean Donaldson, Mediamind).
As there was not much time to look around the halls and the booths, I would like to summarize the event with the 10 tweets and quotes that represent the value, the mood and the atmosphere of dmexco from my perspective. (more…)
