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		<title>Benchmarks: How to make your ads smarter</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/12/06/benchmarks-how-to-make-your-ads-smarter/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/12/06/benchmarks-how-to-make-your-ads-smarter/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 07:50:19 +0000</pubDate>
		<dc:creator>Ariel.Geifman</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2864</guid>
		<description><![CDATA[“How is my campaign doing?” is one of the major questions that advertisers ask MediaMind. To help them gauge their performance, MediaMind publishes semi-annual Benchmarks which include aggregated performance averages of similar campaigns. However, regardless of the performance of any given campaign, advertisers and agencies often ask “How can I do better?” “How can I [...]]]></description>
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		<title>Too chic to click</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/11/20/too-chic-to-click/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/11/20/too-chic-to-click/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 09:31:29 +0000</pubDate>
		<dc:creator>Ariel.Geifman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2828</guid>
		<description><![CDATA[As people are spending less time with print magazines, online Display can offer an alternative powerful branding experience Prada, Burberry, Diesel and H&#38;M have spent ample time and money building their brands and becoming top of mind for their consumers. Other than catwalks, events and store placements, magazines have been a major avenue for delivering [...]]]></description>
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		<title>Free books, advertising included</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/09/22/free-books-advertising-included/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/09/22/free-books-advertising-included/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 08:27:09 +0000</pubDate>
		<dc:creator>MediaMind Editor</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2674</guid>
		<description><![CDATA[It seems that book readers are finally ready to upgrade their bookshelves. Just a few months ago, the Association of American Publishers (AAP) announced that e-book sales increased by an impressive 169%, compared to a 25% increase for print books.  At Amazon.com, the manufacturer of the Kindle e-reader, sales of e-books have already exceeded those [...]]]></description>
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		<title>Telecom Advertising &#8211; Getting the Message Through</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/09/13/telecom-advertising/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/09/13/telecom-advertising/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 07:32:39 +0000</pubDate>
		<dc:creator>Ariel.Geifman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2670</guid>
		<description><![CDATA[The Telecom vertical is the second largest spender on online display advertising. Advertisers in the field are uniquely positioned to benefit from online advertising—plans and services can be easily sold online, and many consumers start researching plans and phones online. Within display advertising, Rich Media has proven very successful in delivering the message to users. [...]]]></description>
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		<title>Book Travel Early.  Advertise even Earlier.</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/09/12/book-travel-early-advertise-even-earlier/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/09/12/book-travel-early-advertise-even-earlier/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 07:27:50 +0000</pubDate>
		<dc:creator>Lena Berenstein</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2684</guid>
		<description><![CDATA[When people start planning a vacation, they are much more mindful of online travel ads; that is the conclusion from a recent analysis conducted by MediaMind.  This is another powerful indicator of the importance of relevant advertising—people begin to pay attention to ads when they become relevant. For example, every year, as I start discussing [...]]]></description>
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		<title>Getting Big Advertising Results with Mobile</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/07/05/getting-big-advertising-results-with-mobile/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/07/05/getting-big-advertising-results-with-mobile/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 11:35:57 +0000</pubDate>
		<dc:creator>Ariel.Geifman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2518</guid>
		<description><![CDATA[Inspector Gadget would have been dazzled to see that what was once only a part of his unique arsenal of gadgets is now widely available in every smartphone. Advertisers must have been surprised too, which may explain why many of them are just taking the first baby steps in mobile advertising, even though mobile ads [...]]]></description>
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		<title>Make Reach and Frequency work for you</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/05/26/make-reach-and-frequency-work-for-you/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/05/26/make-reach-and-frequency-work-for-you/#comments</comments>
		<pubDate>Thu, 26 May 2011 06:57:03 +0000</pubDate>
		<dc:creator>Pablo.Cohan</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Frequency]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2461</guid>
		<description><![CDATA[Reach and Frequency metrics have been around for a long time and yet often times media planners are not able to make the best use of them. I’ve read many articles about the rigidity of the metrics and how it limits the work of a planner (for example here). Below are my top tips to [...]]]></description>
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		<title>Planning Audience Reach with Adjusted Unique</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/05/04/planning-audience-reach/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/05/04/planning-audience-reach/#comments</comments>
		<pubDate>Wed, 04 May 2011 11:09:47 +0000</pubDate>
		<dc:creator>Ariel.Geifman</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2374</guid>
		<description><![CDATA[Can you tell how many users have really seen your campaign? Each time an online advertisement is seen by a user, a cookie is placed on the user’s computer. Advertisers then count the total number of cookies placed in order to determine the number of unique users exposed to a campaign. However, after a user [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Surprising results of campaign duration analysis</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/04/25/surprising-results-of-campaign-duration-analysis/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/04/25/surprising-results-of-campaign-duration-analysis/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 07:42:02 +0000</pubDate>
		<dc:creator>Lena Berenstein</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Frequency]]></category>
		<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2375</guid>
		<description><![CDATA[In a crowded online advertising world, getting your product noticed may seem like an uphill battle. Therefore, it is important to notice when your climb loses its momentum. So how long can you ‘ride’ the same campaign, and when should you make a change? To see how campaigns fare after their launch, MediaMind Research analyzed [...]]]></description>
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		<title>Video of Financial Services: Making Smart Investments in Online Advertising</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2011/03/09/video-of-financial-services-making-smart-investments-in-online-advertising/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2011/03/09/video-of-financial-services-making-smart-investments-in-online-advertising/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 10:53:49 +0000</pubDate>
		<dc:creator>Dana Miller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Frequency]]></category>
		<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=2221</guid>
		<description><![CDATA[Video of infographic poster outlining best practices for online financial advertising based on research recently released by MediaMind. Click here to download the research.]]></description>
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