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	<title>MediaMind Creative Zone - Blog &#187; Yael.Avidan</title>
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		<title>Pepsi Pays Instant Tribute to King of Pop</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2009/06/30/pepsi-pays-instant-tribute-to-king-of-pop/</link>
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		<pubDate>Tue, 30 Jun 2009 06:50:45 +0000</pubDate>
		<dc:creator>Yael.Avidan</dc:creator>
				<category><![CDATA[Campaigns to Watch]]></category>
		<category><![CDATA[Innovations]]></category>

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		<description><![CDATA[In today&#8217;s world, events unfold within seconds and life-changing experiences happen at a moment&#8217;s notice.  As people go online to get the latest and greatest, advertisers&#8217; ability to react in real-time with relevant messages is becoming more and more important &#8211; as Pepsi discovered last week.  Pepsi were already running the &#8220;Joy It Forward&#8221; campaign [...]]]></description>
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