<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>MediaMind Creative Zone - Blog &#187; Ross McNab</title>
	<atom:link href="http://creativezone.mediamind.com/Blog/index.php/author/ross-mcnab/feed/" rel="self" type="application/rss+xml" />
	<link>http://creativezone.mediamind.com/Blog</link>
	<description>MediaMind Creative Zone - Blog</description>
	<lastBuildDate>Thu, 09 Feb 2012 08:27:59 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>A look at the ad servers of the future</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2010/12/15/a-look-at-the-ad-servers-of-the-future/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2010/12/15/a-look-at-the-ad-servers-of-the-future/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 08:06:52 +0000</pubDate>
		<dc:creator>Ross McNab</dc:creator>
				<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=1928</guid>
		<description><![CDATA[A look at the ad servers of the future &#8211; iMediaConnection.com As we enter a new era of display advertising, ad servers must evolve. Here&#8217;s how they must continue to adapt, innovate, inspire, and go beyond their existing services. View &#62;&#62;]]></description>
		<wfw:commentRss>http://creativezone.mediamind.com/Blog/index.php/2010/12/15/a-look-at-the-ad-servers-of-the-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Courting the Consumer</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2010/10/07/courting-the-consumer/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2010/10/07/courting-the-consumer/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 10:41:53 +0000</pubDate>
		<dc:creator>Ross McNab</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.mediamind.com/Blog/?p=1743</guid>
		<description><![CDATA[Ross McNab, director of business development at MediaMind, shows how to court the consumer with display advertising, and why this is what everyone should be doing.]]></description>
		<wfw:commentRss>http://creativezone.mediamind.com/Blog/index.php/2010/10/07/courting-the-consumer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Webinar: Boosting Engagement with Video</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2009/07/09/webinar-boosting-engagement-with-video/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2009/07/09/webinar-boosting-engagement-with-video/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 06:05:03 +0000</pubDate>
		<dc:creator>Ross McNab</dc:creator>
				<category><![CDATA[Innovations]]></category>
		<category><![CDATA[Market Trends]]></category>

		<guid isPermaLink="false">http://creativezone.eyeblaster.com/Blog/index.php/2009/07/09/webinar-boosting-engagement-with-video/</guid>
		<description><![CDATA[In this webinar, Ross McNab discusses the challenges facing advertisers and the different video techniques that can be used to increase brand engagement.  Click here to begin the webinar or read the entertaining synopsis below.   It may have been easier to measure brand impact in the past when there were few media channels and people spent [...]]]></description>
		<wfw:commentRss>http://creativezone.mediamind.com/Blog/index.php/2009/07/09/webinar-boosting-engagement-with-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 challenges to online advertisers for 2009</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2009/02/04/5-challenges-to-online-advertisers-for-2009/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2009/02/04/5-challenges-to-online-advertisers-for-2009/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 06:28:47 +0000</pubDate>
		<dc:creator>Ross McNab</dc:creator>
				<category><![CDATA[5 Reasons Why...]]></category>

		<guid isPermaLink="false">http://creativezone.eyeblaster.com/Blog/index.php/2009/02/04/5-challenges-to-online-advertisers-for-2009/</guid>
		<description><![CDATA[1.       Deliver content to the viewer through the Ad without them needing to leave the publisher&#8217;s site. Publishers are shifting their focus into providing engaging content to keep the viewer on the page for longer rather than generate as many impressions as possible. People are far less likely to click on an ad banner when [...]]]></description>
		<wfw:commentRss>http://creativezone.mediamind.com/Blog/index.php/2009/02/04/5-challenges-to-online-advertisers-for-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 things I like about Eyeblaster TV&#8230;</title>
		<link>http://creativezone.mediamind.com/Blog/index.php/2008/11/30/5-things-i-like-about-eyeblaster-tv/</link>
		<comments>http://creativezone.mediamind.com/Blog/index.php/2008/11/30/5-things-i-like-about-eyeblaster-tv/#comments</comments>
		<pubDate>Sun, 30 Nov 2008 07:06:09 +0000</pubDate>
		<dc:creator>Ross McNab</dc:creator>
				<category><![CDATA[5 Reasons Why...]]></category>

		<guid isPermaLink="false">http://creativezone.eyeblaster.com/Blog/index.php/2008/11/30/5-things-i-like-about-eyeblaster-tv/</guid>
		<description><![CDATA[Recently released in the APAC market Eyeblaster TV is a high impact advertising format that appears over the page.  Eyeblaster TV contains video that displays automatically for up to 30 seconds with audio on or off and scrolls with the page.  Here&#8217;s five reasons why I think Eyeblaster TV will be a success for both [...]]]></description>
		<wfw:commentRss>http://creativezone.mediamind.com/Blog/index.php/2008/11/30/5-things-i-like-about-eyeblaster-tv/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

