Visit www.mediamind.com/domorewithdigital to download the infographic and the Benchmark Report.

The wow! ad featured in The Feed this November was for the show-stopping Samsung Galaxy Tab 10.1.  Starcom Mediavest – Liquidthread worked together with MediaMind to transform the homepage of ELMUNDO.es into the frame of the Samsung’s Tablet.

“The next stage was making it happen from a technical perspective to reality….and the response came immediately from ElMundo: call in the MediaMind guys!”

Silvia Sanchez Project Leader at Starcom Mediavest – Liquidthread

MediaMind’s December Newsletter – The Feed - pays tribute to PayPal for a great holiday campaign. We also took a look back at the other wow! ads from 2012. Enjoy & Happy New Year to all!

	Paypal Christmas CarouselAdvertiser: PayPal Media Agency: Zenith Optimedia Creative Agency: The Gate Worldwide SG Format: Expandable Banner Feature: Carousel Vertical: FinanceView demo It was a great way for Paypal to showcase its online merchant partners and to engage with users in a truly interactive and creative format, encouraging the use of PayPal as a payment gateway for online shoppers. Mr James Chin, Consumer Marketing Manager / PayPal SEA & India

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MediaMind recently spoke with Entertainment Executive Jonathan Tavss about two high-profile promotions for Twentieth Century Fox Home Entertainment – the launch of the Extended Collector’s Edition of AVATAR and the Blu-ray release of PREDATORS. For both launches, the client needed break-out creative to match the intensity and innovation of each film. We spoke with Tavss on his experience with MediaMind and the creative minds at Think Jam.


MM: What were your key goals for these two campaigns?
JT: “For both of these, we were really looking for increased engagement and surrounding buzz. In the case of both executions, my goal was to convey the narrative of the film while expressing some of its best features to connect to those consumers and, hopefully convert them to purchasing or, even better, advocating to their friends.”

MM: How did you plan to measure success?
JT: “Measurables for the effectiveness of the creative were time spent and games played for PREDATORS and Videos Viewed and Time spent for AVATAR.”

MM: What was your concept for Predators?
JT: “In the case of PREDATORS, the interesting thing to me was the pervading question of “who is the predator and who is the prey?” Based on that, I felt the perfect match for our young, gamer target audience was to provide the feeling that they were dropped directly into the action against a kick-ass foe – The Berserker Predator. My previous experience in building these above-and-beyond rich media units with Think Jam and MediaMind led me easily to this type of execution. In addition to the awesome full-screen game play and interaction the units offered, we also enabled users to seamlessly enter a global MPG – transferring any points they scored within the unit into the game.”

MM: How about the AVATAR release?
JT: “In the case of AVATAR, our marketing strategy was to show off as much video content from the special features as possible. The no-brainer for the presentation of that content was in trying to recreate the interface from the Basecamp control desks. The direction to everyone was ‘You know those scenes where people moved video elements around the screen at those desks in Basecamp? That’s what we have to do here.’ The final execution on the desktop was elegant and the iPad version was simply sublime.”

MM: Both campaigns performed well above benchmark; how did MediaMind contribute?JT: “MediaMind allows marketers and creative to really shoot for the stars in their rich media campaigns. My experience with MediaMind on these campaigns – and what led to Fox using MediaMind in the States and our other markets – really turned me into an advocate.”

Check out the campaign details and performance data for AVATAR here and for PREDATORS here.

MediaMind spoke with François Girardot from Biborg Interactive, the creators of the brilliant Assassin campaign, a very-deserving nominee for the MediaMind Rich Media Award in EMEA.

What was the client brief for the Assassin campaign?
Ubisoft’s brief was very simple: “Make a huge and never seen before campaign which will pull out the most of the exclusive partnership between Microsoft (with msn.com) and Google (with youtube.com)”


How did you come up with the creative idea?
First of all we wanted to provide an entertaining experience that would project the user into the story of this new Assassin’s Creed opus.

As we advertised to a mainstream audience, it was important to introduce the spirit of Assassin’s Creed Brotherhood: Assassins fighting against corruption, personified by the Borgia family.

Playing the role of the hero Ezio, the user was invited to experience the story through alternating interactive sequences and videos, in an adventure which would take him from Youtube to MSN.

The YouTube Masthead unit introduced the main characters and engaged the user to defend his villa. The story goes on an MSN page on which the user fights against the Templars to take revenge. Then the user goes on a journey through Youtube to explore Rome. The final chapter on MSN showcases the confrontation between Ezio and his enemy Cesare.

The full story is 3 minutes long, a good way to discover the game.


What feedback/results have you received?
The campaign took place in the UK, France, Germany, Spain and Italy on November 16th 2010.
687K users played with the creative on Youtube and 85% of them clicked to continue the adventure on MSN.

It was a massive achievement allowing us to gain great experience of rich media setups on the European scale. But before everything we are very proud to offer 3 minutes of entertainment to users!