From interactive video to synchronized video to slow motion to HD, this month’s new & notable campaigns featured in The Blast are not to be missed.


Coke SloMo Snowboard, DK

This homepage takeover features a wannabe snowboarding Olympian practicing in his living room.  Users can navigate between tricks and hit ‘hidas’ to watch the trick again in slow motion.

Media: Wunderman
Creative: Wunderman
Format: Expandable Banner Takeover
Interactive Feature: Interactive Video
Vertical: CPG







 

Pepsi or Pesi Poll, ES

This Spanish campaign resulted from Pepsi’s insight from Latin America that many Spanish speakers can pronounce the brand’s name more easily and phonetically without the second “P.”. In a new commercial-within-a-commercial,  Spanish soccer star Fernando Torres gets fed up when the director keeps correcting the way he says “Pesi” on camera.’  Users can vote for whether they prefer ‘Pepsi’ or ‘Pesi.’

Media: OMD
Creative: La Despensa
Format: Expandable Banner Takeover
Vertical: CPG

Sherlock Holmes Share on Social Media, FR

Media: Mediacom
Creative: Monstre
Format: Expandable Banner
Interactive Feature: HD video, Social Connect
Vertical: Entertainment

Wolfman Homepage Takeover, UK

After watching a video strip, users can continue their journey in the banner with the Wolfman by downloading wallpaper, viewing a picture gallery, playing a TV spot, opening a moon widget and linking to the movie’s Facebook page.

Media: Mediacom
Creative: Creative Partnership
Format: Expandable Banner Takeover
Interactive Feature: Microsite ad, Social Connect
Vertical: Entertainment

South Australia Tourism Sync, AU
This is a classic example of the power of synchronized ad that makes it fun for the user to explore what’s behind the closed doors with separate links to what most interests the user to visit in Australia.

Media: KWP
Creative: KWP
Format: Synchronized Unit
Vertical: Travel