Eyeblaster HD Full Screen Experience for Windows Live Messenger Banners
Here is another interesting way to squeeze more juice out of the tiny, yet well respected, ad space at the bottom of the Windows Live Messenger friends list.

The Windows Live Messenger expandable format initiates a full screen HD video and lets users enter a whole new level of pixel size, video quality and interactive experience.


As HD video penetration becomes more widespread, and full screen video becomes an increasingly more natural interaction for users, the ability to align full screen video ad experiences across all interactive environments is emerging as a powerful way to capitalize on these opportunities.


The best part of this new format is that it ensures the right experience in that it’s suggestive without being intrusive; it enables a high quality video experience that doesn’t take forever to load; and it creates an overall appealing user journey throughout the Rich Media ad message flow. The experience is native to Flash and therefore very slick and appealing. You can apply any creative to it, from HD video to a complete Flash interactive experience. The HD is based on a smart multi detection enabler that ensures streaming of the right video quality to the right bandwidth, not only based on bandwidth but also based on screen resolution and Flash Player version.

What else is in there?

HD assets run by MP4 format with the H.264 codec and a data rate that can go beyond 2000 KBPS so the quality is very crisp.

The Full Screen HD Experience is available for two expandable types: 234×60 to 300×600 and 180×150 to 555×360. (Hosted on the ‘Today’ window placement).

Click here for more Messenger to Full Screen examples

Gefen Lamdan | Sr. Mgr Product Planning, Creative