The December Blast features the Philips Wake-Up as the Spotlight Campaign and its stunning Homepage Takeover. Six other innovative campaigns are also highlighted in the new & notable section with ads that utilized interactive video, homepage takeovers, maps in banner and catalogues in banner for easy holiday shopping.

Spotlight Campaign: Philips Gentle Wake-Up Takeover 

Media: Isobar
Creative: ChewingCom
Format: Homepage Takeover
Vertical: Electronics

“The Wake-up Light by Philips wakes you up in a natural way, with light that gradually increases and simulates the sunrise.  In order to simulate the effects of the Light in an online banner, we turned to Eyeblaster to implement a complex Home Page Takeover that mimics the gradual lightening of a room over the page.  Once lit, the ad offers a product demo video, and gives users the chance to experiment with the light’s range: a successful example of how technology can effectively demonstrate products’ key benefits in a very visual yet engaging way.”
Clément Biger – Senior Consultant @ ChewingCom

New & Notable Campaigns


Hyundai FIFA 2010 Fan Takeover, KR
Hyundai makes a big home page splash over its partnership of the 2010 FIFA World Cup. A world cup ‘fan’ invites the user to click, initiating a full take over of the home page, including football-themed wallpaper, which ends in a Go England! banner celebrating the beginning of the world cup.

Media: JnJ Interactive
Creative: JnJ Interactive
Format: Page takeover
Vertical: Automotive







 

 Avatar Full Screen Takeover, UK

Media: Vizeum
Creative: Avatar Labs
Format: Expandable banner
Interactive features: Full page
Vertical: Entertainment

 

 

 

 

 

 

Ariel Spaghetti Sauce Interactive Video, UK

Moving the mouse causes the chef to stir the spaghetti sauce faster and faster, causing quite a messy result on his white shirt. Click to wash with Ariel and…. voila!

Media: Starcom
Creative: Prodigious
Format: Expandable banner
Interactive features: Interactive video
Vertical: CPG

 

 

 

 

 

 

PNC ATM/Branch Locator w/Map, US

Enter a US zip code e.g.10011 to find the nearest ATM or Branch of PNC using Google Maps.

 

Media: Deutsch
Creative: Deutsch
Format: Expandable banner
Interactive features: Map in banner
Vertical: Finance 

 

 

Media: Lattitud
Creative: Elec3city
Format: Expandable Banner
Interactive features: Catalogue in banner
Vertical: Electronics

Media Market Catalogue w/Social Media Integration, IT

Click on a product and drag it into the white box with the down arrow to be able to forward it to your friend or your ‘dream gift’ directly onto your twitter or facebook accounts from the banner.