The Blast, Eyeblaster’s monthly Newsletter, features a very hot Spotlight Campaign and six other standout brands in its New & Notable section.

Spotlight Campaign: Twilight New Moon
Format: Polite banner

Media: Zed Media

Creative: Feref

Interactive features: Webcam, Upload/Download

Vertical: Entertainment

“These ads were going to be served to a highly engaged audience on sites that have heavy coverage of the movie and its stars.   Using the webcam was an opportunity to co-create something with the Movie brand where the engaged user could make and save a keepsake starring themselves, and their chosen male lead. They could then post the image wherever they wished…”  Felix Midleton, Feref

New & Notable Campaigns

Media: Starcom

Creative: Saatchi & Saatchi Fallon

Format: Sidekick

Vertical: Travel

This homepage takeover on MySpace in Italy includes highlights from the Michael Jackson tribute This is It.

 Media : OMD

Creative: SPQR Network

Format: Expandable Banner

Vertical: Entertainment

Modern Warfare 2 has broken UK sales records on its first day of release. Robert Kotick, CEO of Activision, described it as ‘one of the largest entertainment launches of any media of all time.’  This sync ad showcases the game’s captivating graphics.

Media: MEC Interaction

Creative: Five by Five

Format: Sync Banner, Full Screen Video

Vertical: Gaming

The Mario wallpaper brightens up the home page and users are treated to a sneak preview of the new Super Mario Bros. Wii game.

Media: MEC Interaction

Creative: BD Network

Format: Skin

Vertical: Gaming

Media: Carat
Creative: Endero Oy

Format: Expandable Banner

Interactive Feature: 3D, Papervision

Vertical: Finance

 Re­_ is ACCIONA’s re_positioning strategy, a resounding declaration of principles that encapsulates and conceptualizes the company’s vision, its way of doing things and the way it plans to meet the many challenges that the future holds. Through a multi-channel online campaign, breaking actions, ACCIONA expects to reach more than 15 million web surfers, generating more than 117 million contacts, more than half a million visits to the re-ACCIONA.com micro-site and more than a million hits on the audiovsual, thanks to the extensive use and the widespread repercussion of the numerous platforms and channels used.

Media: Universal McCann
Creative: Universal McCann

Format: Skin
Vertical: Service

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