The November Blast
The Blast, Eyeblaster’s monthly Newsletter, features a very hot Spotlight Campaign and six other standout brands in its New & Notable section.
Spotlight Campaign: Twilight New Moon
Format: Polite banner
Media: Zed Media
Creative: Feref
Interactive features: Webcam, Upload/Download
“These ads were going to be served to a highly engaged audience on sites that have heavy coverage of the movie and its stars. Using the webcam was an opportunity to co-create something with the Movie brand where the engaged user could make and save a keepsake starring themselves, and their chosen male lead. They could then post the image wherever they wished…” Felix Midleton, Feref
New & Notable Campaigns
Media: Starcom
Creative: Saatchi & Saatchi Fallon
Format: Sidekick
Vertical: Travel
This homepage takeover on MySpace in Italy includes highlights from the Michael Jackson tribute This is It.
Media : OMD
Creative: SPQR Network
Format: Expandable Banner
Vertical: Entertainment
Modern Warfare 2 has broken UK sales records on its first day of release. Robert Kotick, CEO of Activision, described it as ‘one of the largest 
entertainment launches of any media of all time.’ This sync ad showcases the game’s captivating graphics.
Media: MEC Interaction
Creative: Five by Five
Format: Sync Banner, Full Screen Video
Vertical: Gaming
The Mario wallpaper brightens up the home page and users are treated to a sneak preview of the new Super Mario Bros. Wii game.
Media: MEC Interaction
Creative: BD Network
Format: Skin
Vertical: Gaming
Media: Carat
Creative: Endero Oy
Format: Expandable Banner
Interactive Feature: 3D, Papervision
Vertical: Finance
Re_ is ACCIONA’s re_positioning strategy, a resounding declaration of principles that encapsulates and conceptualizes the company’s vision, its way of doing things and the way it plans to meet the many challenges that the future holds. Through a multi-channel online campaign, breaking actions, ACCIONA expects to reach more than 15 million web surfers, generating more than 117 million contacts, more than half a million visits to the re-ACCIONA.com micro-site and more than a million hits on the audiovsual, thanks to the extensive use and the widespread repercussion of the numerous platforms and channels used.
Media: Universal McCann
Creative: Universal McCann
Format: Skin
Vertical: Service
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