http://creativezone.eyeblaster.com/Blog/index.php/2009/10/21/time-to-engage/ Eyeblaster Creative Zone - Blog Mon, 15 Mar 2010 23:22:20 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://creativezone.eyeblaster.com/Blog/index.php/2009/10/21/time-to-engage/comment-page-1/#comment-258 Fox Offering DSP Services To OMG Digital; Yahoo! Earnings In Review; Meeker Delivers 2009 Internet Report; More Buzz On Ad Exchanges Thu, 22 Oct 2009 10:54:34 +0000 http://creativezone.eyeblaster.com/Blog/?p=410#comment-258 [...] Ariel Geifman, a research analyst with Eyeblaster, plots a dwell time graph that shows the obvious - people spend the largest part of their time on Instant Message app when surfing. But, Geifman also unearths a trend showing that the longer users spend on a page with a display ad - the more likely they are to interact with it and that news, finance, sports and homepages lead in this metric called "Average Ad Duration." Read more. [...] [...] Ariel Geifman, a research analyst with Eyeblaster, plots a dwell time graph that shows the obvious – people spend the largest part of their time on Instant Message app when surfing. But, Geifman also unearths a trend showing that the longer users spend on a page with a display ad – the more likely they are to interact with it and that news, finance, sports and homepages lead in this metric called "Average Ad Duration." Read more. [...]

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