Up and (Take) Over
As part of our Favorite Brand Experience series, we’re pleased to bring you an interview with Beth McKnight, Interactive Programmer at McKinney.
Your idea about the perfect working day:
I love working at McKinney, so coming to work is never “work”. A perfect day would involve brainstorming technical and visual ideas for a cool new website with our awesome Creative Directors. Then I would spend the rest of the day writing code and working with graphics to create some really great work for our clients.
What needs to be changed/improved in order to achieve ultimate engagement with users?
We need to move beyond the keyboard and monitor to provide interactive experiences where people can interact in an intuitive way as they go about their daily lives.
Favorite Brand Experience:
I love the France Up expandable banner and background takeover. The background takeover is so eye-catching. Changing the whole background of the site draws attention and conveys a message, without getting in the way of why the user initially went to the site.
How did you start working in digital advertising?
I started out as a Marketing Assistant where I was asked to do some work on the company website. I enjoyed the work so much, I went back to school for a degree in Digital Technology. I’ve enjoyed programming ever since.
Who do you admire?
I follow a lot of people in the Flash/ActionScript world, but I particularly enjoy the work of Grant Skinner , who pushes the limits of ActionScript, and Erik Natzke , who creates beautiful works of art with code.
