Thanks for the feedback.

Please allow me to direct you to another post about cross channel analysis. It’s more of a concept than an actual best practices document but it might help.

http://creativezone.eyeblaster.com/Blog/index.php/2009/04/02/cross-channel-campaigns-no-comparisons/

I will also send you additional material directly.

Thanks,
Ronnie

As marketers and agencies begin to understand the synergies between display and search, the challenge will then shift towards optimizing those results…a boat I’m currently in.

Best practices in anaylyzing cross-channel data?

-Jeff
Media@Clickhere/Richards Group
twitter.com/jeffkauffmanjr