This is a special time for Eyeblaster. Eyeblaster is unveiling MediaMind – the next generation campaign management platform. Usually we avoid writing about our products and services – we prefer to focus on strategic issues facing our clients. But I am writing about MediaMind because MediaMind is actually all about our clients. It is the first platform to be developed from the ground up for agencies, based on the wishes, ideas, and imagination of hundreds of agency insiders. MediaMind is the consummation of years of planning and development, millions of dollars in R&D investment and thousands of hours of user interviews.

This is also a special time because we are celebrating Eyeblaster’s 10^th birthday.

Over the course of this past decade, we have introduced many new products to the market, from rich media innovations to general campaign management tools. Over the past ten years we have learned a lot from our clients. Something very important that we learned was that while they appreciate the advanced creative-production, campaign-optimization and analytics solutions we provide, the reality of their everyday lives makes it extremely difficult for them to invest in analysis, strategy and innovation. We realized there was an enormous operational problem at the core of our clients’ business. The next logical step was inevitable – we realized that the ones responsible for this problem were above all technology vendors, ourselves included.

As we gathered, like we do every year, to discuss our development plans – our roadmap – it was clear to all of us that something had to be done to help our clients break free from their predicament. This is how MediaMind was born. In my recent blog entry titled “Doctor, I Have a Problem” I broke down the problem into three areas: dysfunctional campaign processes, analytic complexities and inflexible technology.

We built MediaMind on three main pillars in order to address these three problems head-on. We hope to eliminate the dysfunctional processes by introducing hundreds of innovative features, small and large, which add up to Streamlined Ad Serving. In order to avoid analytic complexities we invested in many tools that are focused on providing Actionable Analytics. In order to allow the flexibility so badly needed to create best-of-breed solutions we are committed to an Open Platform strategy. There’s much more to say about the three pillars of MediaMind, I plan to write about them soon.  You are also invited to read about MediaMind on Eyeblaster’s corporate website.

Indeed, MediaMind introduces many valuable solutions for our clients. But more important than the specific solutions are the client relationships that made them possible. MediaMind does not solve all problems; we know there’s much more work to do. As MediaMind is rolled out to our clients worldwide over the next few months, it is truly a time to celebrate. But even after the initial celebrations cease, we will continue to embrace the relationships behind MediaMind. We will continue to uphold our commitment to improving the lives of our clients and partners and help them achieve their grandest goals. Surely, if we manage that, we have many more special days ahead of us.

 Eldad Persky | Director, Product Planning & Business Development