Comments on: Forget about the click http://creativezone.mediamind.com/Blog/index.php/2009/06/23/forget-about-the-click/ MediaMind Creative Zone - Blog Fri, 10 Feb 2012 21:55:53 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Ronnie Lavi http://creativezone.mediamind.com/Blog/index.php/2009/06/23/forget-about-the-click/comment-page-1/#comment-382 Ronnie Lavi Mon, 08 Feb 2010 14:51:25 +0000 http://creativezone.eyeblaster.com/Blog/index.php/2009/06/23/forget-about-the-click/#comment-382 Markus, Eliseo - Thank you for the great commnets. I hope that these best practices will allow you to better analyze and understand your campaigns' results. You are more than welcome to share your results and learnings as you move forward. Regards, Ronnie Lavi Markus, Eliseo –

Thank you for the great commnets. I hope that these best practices will allow you to better analyze and understand your campaigns’ results. You are more than welcome to share your results and learnings as you move forward.

Regards,
Ronnie Lavi

]]> By: Forget About the Click « Ad Impressions http://creativezone.mediamind.com/Blog/index.php/2009/06/23/forget-about-the-click/comment-page-1/#comment-228 Forget About the Click « Ad Impressions Tue, 14 Jul 2009 06:30:54 +0000 http://creativezone.eyeblaster.com/Blog/index.php/2009/06/23/forget-about-the-click/#comment-228 [...] if you want to read the rest of this post, you will need to click here… (-: [...] [...] if you want to read the rest of this post, you will need to click here… (-: [...]

]]> By: Markus http://creativezone.mediamind.com/Blog/index.php/2009/06/23/forget-about-the-click/comment-page-1/#comment-224 Markus Tue, 23 Jun 2009 10:31:46 +0000 http://creativezone.eyeblaster.com/Blog/index.php/2009/06/23/forget-about-the-click/#comment-224 Nice article - it reasserts that strategy and knowing where you are going is important. CTR is in essence about proving value, proving that when given a product or service to sell, that channel will deliver. However, nearly all sales online are focused on small numbers of people - of 1,365 brands only 2.5% of shoppers made 80% of sales (CMO Council) - so CTR is a blunt tool to measure the impact of a successful campaign, especially when you're targeting a very small number of people. That's why I think this is such a good article, because it argues the case for measuring sales, leads and importantly - brand engagement. Harder to measure, but measurable all the same. Nice article – it reasserts that strategy and knowing where you are going is important. CTR is in essence about proving value, proving that when given a product or service to sell, that channel will deliver.

However, nearly all sales online are focused on small numbers of people – of 1,365 brands only 2.5% of shoppers made 80% of sales (CMO Council) – so CTR is a blunt tool to measure the impact of a successful campaign, especially when you’re targeting a very small number of people.

That’s why I think this is such a good article, because it argues the case for measuring sales, leads and importantly – brand engagement. Harder to measure, but measurable all the same.

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