Take a look at this article originally published in iMedia Connection featuring five of the best campaigns in digital advertising from the past month, .  They serve to inspire and include skins, videos, 2 rocking boats and … beer.

• 1. Canal Odisea Titanic (Spain)

Agency & Creative: Remo

Link: http://tinyurl.com/cz-titanic

This expandable banner campaign produced for The Odyssey Channel recreates the fateful story of the Titanic by taking over the page at the moment of impact with the iceberg.  It is designed to draw the attention of viewers to the variety of documentaries offered by Odyssey, and includes impressive sound effects and visuals.

 

• 2. Monsters vs. Aliens (UK)

Agency: MEC Interaction
Creative: Feref
Link: http://tinyurl.com/cz-monsters-aliens

By rolling over this ad, the user’s mouse pointer becomes a hand, which activates a wild home page takeover and a creative movie trailer.  Users can then enter a competition for a Nintendo Wii or play a game entitled Gallaxhar Invades (a trip down memory lane for those who remember Space Invaders).

 

3. Boat that Rocked (UK)

Agency: Mediacom
Creative: Feed
Link: http://tinyurl.com/cz-boat-rocked

1960′s colours set the mood of the movie using a home page skin.  Once the user clicks on the expandable banner, the ad opens with a rocking  boat, inviting the user to a high seas adventure.  A trailer, with an option to watch in full screen, and rolling movie reviews provide a rich user experience.

 

4.        Rickards

Agency: mediaedge: cia toronto

Creative: Pixelpusher

Link: http://tinyurl.com/cz-rickards

This skyscraper ad expands to let the user play with the amount of beer left in the glass.  The accompanying voices either cheer or complain depending on how much beer is left.  Users can click through to the Rickards site to see more.

• 5. Norton: Need for Speed

Agency: Grey
Creative: Godfrey Q and Partners

Link: http://tinyurl.com/cz-norton

And for the techies out there, check out the Norton Bandwidth Meter, which measures your bandwidth speed in the ad.  Users can then ‘get Nortonized’, uploading a photo or using a webcam to create a personalized widget of the Symantec Internet Threat Meter.  The widget regularly updates itself when you are connected to the web and keeps you up-to-date on the latest threats online.