Marc-Antoine Vallée ( Mark Val ) is currently the Interactive Developer at Marketel.

Your idea about the perfect working day:
Good planning is the key to any good working day. From the briefs to the wire frames, Agile, UML, backlogs, bug tracking or others will make the constraints and development process available to push the creativity in the timeline making at the same time a more successful project.
 
Your muse best comes when:Â
When I am using a new coding language. After 10 years of interactive programming the boundaries are always expanding. From the iPhone, C#, Unity and the new Flash 10 Hydra, the sky is the limit. Having good music and a good team of creative that knows the web from 3D, behaviors to cloud computing makes a magic potion ready to spawn new ideas.

What needs to be changed in order to achieve ultimate engagement with users:
People are spending less and less time with the page they are visiting so content-rich banners are delivering superb value to their visitors. Analytics, tracking the behaviors, knowing what’s on the page, learning about your visitor and giving specific choices will improve your ROI. Videos where the user is the hero, more human-to-human contact and information that can be shared on many screens (mobile, TV, computer) will eventually boost any campaign.

Favorite Brand Experience:

Recently, it has got to be the latest Chanel Banner takeover. The production and quality is really good and I love to see video banners like those. It pushes the brand where it should be.

The impact of the recession on online advertising:

It’s been more than a year that the recession is in marketing and advertising. Some are cutting their spending but I think this is not what to do in the long term for when the customers will come back. Recessions are the ideal time to renovate your techniques and approach. Figure out what is working, what isn’t? Eliminate what isn’t good and analyze your efforts. Think long term. Strategies must be integrated and measurable. Be people-focused, not products and services focused, be the brand not a seller. Build great experience that understand what each customer’s wants and needs. Put your brand in front of buyers with networking, talks, congratulate community’s heroes and of course collaborate with smart resources are always an excellent way to learn and share.