Scott Jones, Iris (NY)

Your idea about the perfect working day:Â
A perfect working day is a day that involves new things in concept, process, creative execution etc. I always look forward to doing something I have never tried to do before.

Your muse best comes when: Â
A creative process is where I find most of my influences come from. It could be people, environment, articles, visuals. Exposure to all of these things is what I look for in the places or areas I am working in.  

What needs to be changed/improved in order to achieve ultimate engagement with users:
Ridiculous restrictions on k size. I think everyone knows what I am saying here. It’s a shame that sometimes we are subject to restricting creative engagement with users.  Art suffers a terrible fate at the hands of photoshop’s web compression.

Favorite Brand Experience:
MUSIC MANIACS for Sony Ericsson       

Why?
Because we did it… No, actually I feel it was a nice execution and shows the capabilities of rich media format. I believe that everything should be appealing and eye catching in a way the respects a users experience on the web. I think this ad doesn’t yell at you like most banners are guilty of.

Impact the recession will have on online advertising:
For us I think it is a positive thing. The trends before or during the decline of the western world was shifting towards web advertising and now that it is here it seems that media dollars are shifting from store, product display, and TV to web. I think this is due to the fact that companies are realizing that as they close down their literal store fronts they can and still make money promoting their digital ones. In this day and age more people are spending more time on their computers then they are watching their TV’s. So it ends up being the best place to put those almighty media dollars.