Our customers are all too aware of the importance of interactive creativity – and if you’re reading these lines on the Creative Zone blog, chances are so are you. But what role does this play in the bigger scheme of things, especially in these times?  If you haven’t already, treat yourself to Randall Rothenberg’s post “A Bigger Idea”: A Manifesto on Interactive Advertising Creativity.  Reading through it is time well spent for anyone passionate about online marketing.