Jonathan Rose (sometimes known just as ‘Rose’), Lead Developer McCann WorldGroup Â
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Your idea about the perfect working day:  For me, variety is the key to a perfect work day.  My interests range from creative development, to coding, to learning about new technologies in the online space, to sharing development practices with colleagues. If I get to do at least some of these tasks each day, it’s a good day.
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Your muse best comes when: Inspiration comes from many different sources, and if it was consistent, things would be a lot easier. I think the challenge of solving a problem helps me produce some of my best ideas and work, and it’s this challenge that motivates me.
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What needs to be changed in order to achieve ultimate engagement with users: The focus towards design, user experience, and messaging tailored to individual users has begun but it is still in the early stages. There is so much data about users available to marketers now, and delivering messages based on this data quickly and efficiently needs to be the standard, not the exception.
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Favorite Brand Experience: Microsoft Office Real Life Tools (RLT):  From an engagement perspective, this is the kind of ad people want to play with and share with friends and family, just the kind of interaction that is so valuable to our client.  From a technical perspective, we managed to pull off some sophisticated functionality for this campaign. Reproducing parts of Microsoft Word to create a greeting card in an expandable banner took a lot of work, and we worked closely with Eyeblaster to implement the necessary server side technology to send out an email with the final output.  

The impact of the recession on online advertising/changes you have already seen/felt:  2009 is going to see a lot of changes for the online advertising space. It’s going to come down to who your clients are, and what kind of services you can provide for them. Ad budgets will get trimmed, but companies with a strong digital presence are not going to drop all their advertising, they can’t afford to. What they will do is ask agencies to do more for less. Agencies like Mccann San Francisco, with the ability to offer a full range of services from media purchasing, to broadcast production, to Flash production, to strategy and analytics, are in a good position to respond to this.