Best of 2008 Announced at Eyeblaster Awards Party
Eyeblaster celebrated the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at the Eyeblaster Awards bash in New York City on November 5th. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation. 300+ people rocked the night away as Eyeblaster recognized work from 6 agencies.
North America People’s Choice: HP TouchSmart by Goodby Silverstein & Partners
International People’s Choice: Springfield by OnTwice Interactive (Spain)
North America Judge’s Choice: San Diego Zoo by M&C Saatchi LA
International Judge’s Choice: Non-stop Fernando by Lean Mean Fighting Machine (UK)
North America Cross Channel Effectiveness Award: The CW Network, by OMD LA
Using search vs. display, CW’s online campaign used cross channel integration to drive awareness and increase viewership for both Beverly Hills 90210 and America’s Next Top Model. Results from both search and display were analyzed together, showing that the cross channel impact for CW’s campaigns achieved the highest amount of conversions.
International Cross Channel Effectiveness Award: Nike Football, by AKQA (London)
As part of a multi-faceted and global campaign, AKQA delivered one of the largest video widget campaigns ever attempted, which ran across more than ten countries to raise the profile of the Nike Football web site. Leveraging the European Soccer Championship, AKQA designed the Nike widget to showcase video of well known sporting and media celebrities to deliver Nike branded content directly from a video banner ad to social networks, homepages, blogs, etc.
“We’re thrilled to have HP TouchSmart’s campaign recognized,” said Mike Geiger, Chief Digital Officer at Goodby Silverstein & Partners. “It’s an example of technology, creativity and strategy coming together in a campaign to leverage a brand online and positively effect conversion in multiple channels.”
Here’s what AdRants had to say.
Congratulations to all!