Comments on: Measuring display advert effectiveness through search http://creativezone.mediamind.com/Blog/index.php/2008/09/30/measuring-display-advert-effectiveness-through-search/ MediaMind Creative Zone - Blog Fri, 10 Feb 2012 21:55:53 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Kirsty Parker http://creativezone.mediamind.com/Blog/index.php/2008/09/30/measuring-display-advert-effectiveness-through-search/comment-page-1/#comment-206 Kirsty Parker Fri, 20 Mar 2009 13:08:05 +0000 http://creativezone.eyeblaster.com/Blog/index.php/2008/09/30/measuring-display-advert-effectiveness-through-search/#comment-206 Very interesting blog, with this new media still growing the methods of accurate measurement are still undefined. This blog outlines some of the approaches to measuring advertisement effectiveness online as well as the obvious limitations. http://www.cemp.ac.uk/communities/interactivemedia/interactivemedia/can-the-effectiveness-of-online-campaigns-be-accurately-measured Very interesting blog, with this new media still growing the methods of accurate measurement are still undefined. This blog outlines some of the approaches to measuring advertisement effectiveness online as well as the obvious limitations.

http://www.cemp.ac.uk/communities/interactivemedia/interactivemedia/can-the-effectiveness-of-online-campaigns-be-accurately-measured

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