Ashley Ringrose, Soap Creative and Bannerblog

My muse best comes when: I’m around other talented people talking about random things like movies, games, sex or all three.

Your idea about the perfect working day: a Friday (we have an office BBQ every Friday) and I don’t get asked to fix the server or someone’s computer the whole day.

Your favorite interactive campaign and why: Too many. I always keep an eye out for anything from Glue UK, and the Lean Mean Fighting Machine.  To pick a fav it would have to be the Virgin Bets campaign.  I love the humor and it’s amazing that these were turned around in 24hrs and I think it talks to the Big Brother audience perfectly. It’s also a nice angle to get people to gamble which is usually seen as a seedy thing.

Also anything Glue UK has done for Mini has been very solid.

Changes that need to take place in the industry:  Less BS and media buyers working hand in hand with creative agencies not against each other.