Eyeblaster’s Campaign Monitor has been selected as one of the 10 Best Application UIs of 2008!  The contest was held by the ‘Nielsen Norman Group’ the world’s leading user experience consultancy group.  In an analogy to the film industry -  if the Campaign Monitor was a movie, then this is like winning the Oscars!

The Nielsen group explained why Eyeblaster’s Campaign Monitor was chosen:  “Showing the fourth dimension-time in computer applications is not always easy.  Eyeblaster stays with a relatively traditional Gantt view of the campaigns they track, but through the clever application of status information they reduce the need to drill down into other views of the information.  Because of the clear visual coding and good dashboard view, this is the kind of application where a regular user could easily start to see beyond the UI and visualize their campaigns directly. Timely and accurate customer communication is important in any industry, but the cost of underperforming campaigns makes quick data access essential in this market. Providing customers with an immediate overview of their investment and return allows these customers to quickly react to a changing market.”

The Campaign Monitor team’s design motto of “keep it simple” was elaborated somewhat in a quote by jazz composer Charles Mingus: “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”

Amihay Rotter
User Experience Design Manager